My guest today is Aaron DeBord and we got connected via the Tailwind Trailblazer (ambassador) program.
Aaron is an Ambassador for a number of other companies including Boco gear, Spibelt, Soleus, and Topo.
He is a master at connecting his social media and running to tell a story.
Aaron is no stranger to running having started in middle school.
Years of experience did not make him immune to making mistakes with his training.
In 2015 his packed race schedule of 6 marathon or longer distances over 6 months led to an achilles injury.
The injury made him more mindful of what he could be doing better.
- Nutrition became more of a focus.
- His pace slowed during training.
- He worked on changing his foot strike.
- He pays more attention to his heart rate along with his perceived exertion.
- Makes sure the training fits his schedule, goals, and needs.
The Road Back To Running
After a successful high school running career that included making it to the state meet he drastically changed his focus.
In college cheerleading, tumbling, and weights replaced running.
Post college he briefly revisited his old passion by completing his first half marathon in 2009.
Shortly after, a shoulder injury forced him to take a break once again and this time it lasted 5 years.
His 30th birthday was a turning point.
He made it his goal to see how far he could run and he finished his run 15 miles later.
Two days after that run, he signed up for his first marathon.
After that first marathon, his FOMO (Fear of Missing Out) drew him into the world of social media and running.
Social Media Mastery
Social media has some negative connotations, but Aaron credits it to keeping him more invested and consistent with running.
Being an Ambassador to several running related companies has taught him a few things along the way.
Knowing who follows his accounts can help with making connections and promoting the brands he’s passionate about.
Humility and a sense of humor can go a long way when communicating over the socials.
Pictures should not be overlooked if trying to use social media for maximal benefit.
The process isn’t complicated, but knowledge of angles and lighting can be helpful.
He has learned to always shoot his pictures in landscape and uses videos to catch a quality still frame.
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