Correct me if I’m wrong but in order for your race to considered a success it requires a certain number of runners to show up to run the event year after year, yes?
Perfect.
How do you go about making sure you get enough runners to run your race every year?
You have to have a race that stands out from all of the other options that are out there.
And I can help you with that.
Not following the metaphor? No worries.
Seth Godin wrote a book and delivered a TED talk about the value of becoming a purple cow because purple cows stand out from the crowd.
Think about it, when you drive by a farm and see some cows you might notice the herd. But do you notice any of the individual cows in the herd?
What if one of the cows was purple? That cow would get your attention!
The same is true about your race.
When runners are looking for races to add to their calendar, it can feel like there are thousands of races (because there are) that are all about the same. So how does your race stand out? How does your race get the attention of runners looking to spend their money to run your race?
How does your race become a purple cow?
Becoming a purple cow involves clearly defining what makes your race unique and communicating those aspects to the running community at large.
This is where I come in.
I’ll help you make sure that as many runners as possible understand what makes your race different from any other races they may be considering.
And the more runners that hear about your race and learn about what makes it unique from the rest of the races that are available, the more likely that your race will be sold out and successful in 2018 and beyond.
So how can I help you spread the message of your race far and wide?
Any number of ways.
If I were in your position, this is the exact question that would be going through my mind. So if you’re having such thoughts/reservations, I can’t say that I blame you.
Here’s the truth: I’m not offering to help you grow/promote your race out of the sheer goodness of my heart.
But that doesn’t mean that I don’t sincerely want to help you and your race be more successful.
“You can have everything in life you want if you will just help other people get what they want.” ~Zig Ziglar
I operate with this principle in mind, and I’m confident that by helping you and other races become more successful I will also become more successful.
How?
In any number of ways.
My ultimate goal is to speak at several races each year. If you feature a speaker or need an emcee for anything associated with the race, I would love to be considered as an option either this year or in the future.
And if you don’t have a speaker annually, perhaps you could mention my name when you know of another race that is looking for a speaker for their event?
Additionally, you can promote my podcast or mention my book or do any number of other things that would expose me and my brand to your audience.
Of course, if you just want to hire me to help promote your race, I’m cool with that too.
What I’m trying to say is that I can envision a number of ways that we can create a very mutually beneficial relationship both for this year’s race and, potentially, for many years to come.
There are no shortage of options for ways that we can support each other and help each other to grow.
If you’re up for at least looking into how I can help you have an even more successful race this year, let’s start the conversation and see where it leads.