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Altra Instinct 1.0

The End of an Era

Athletes are a gimmicky bunch when it comes to their equipment and gear. And sometimes those athletes that have the least amount of equipment are the ones with the most peculiar habits and quirks.

Enter runners and their shoes.

Many runners find a model of shoes that they like, and won’t even think about trying a different brand or style.

Trying a different shoe for no good reason? Forget about it.

Why are Shoes So Special?

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